Whether you're looking to breathe new life into an existing brand, or you're building a brand from scratch, Exmark is an invaluable 4-step branding process, based on years of combined experience and success. Exmark is a flexible approach that can be customized for the special needs of your brand and situation.
The Exmark process begins by looking deeply inward – first with a Brandscape competitive audit, then followed by the creation of a clear articulation of your brand's unique position, personality, noble purpose, and beliefs. We call it your Brand Backbone.
Next, we craft the outward expression of your brand. We take great care in the development of your logo design, voice, visual identity and ultimately a comprehensive Brand Book. But it's not enough to simply have a well-designed brand... the Brand Behavior step is all about developing clear guidelines and inspiration around the places, spaces and touchpoints your brand should live... and not live. With the deluge of marketing options available today, it's more important than ever to carefully manage the context in which your brand lives.
Exmark is a fun, highly collaborative process. It would be our pleasure to help guide you along the path of creating, or re-creating your next successful brand.