The Exponent Group - pilatus concept buyer campaign

Pilatus Concept Buyer Campaign

The buying audience for the Pilatus PC-12 had traditionally been dominated by individuals and companies that had previously operated business aircraft. This campaign opened a whole new market for the airplane by attracting non-owners – concept buyers – and positioning the airplane as an affordable alternative to flying the scheduled airlines. In less than six months, several aircraft sales were directly attributed to this campaign – beginning a trend that continues to this day.

Print Ad

Direct Mail: Cover

Direct Mail: Spread 1

Direct Mail: Spread 2

Direct Mail: Center Spread

Direct Mail: Back Cover

Brochure: Cover

Brochure Spread

Brochure: Back Cover

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