Hewlett Packard Livestrong Promotion
A promotion inspired by the Lance Armstrong Foundation. 5 artists were commissioned to share their vision of what it means to live strong. Shoppers could get a limited edition print with the purchase of the HP Special Edition L2000 Notebook. Also, consumers were encouraged to submit a personal photo showing what it means to live strong. For each photo submitted, $1 went to the Lance Armstrong foundation — up to $25,000.
Limited edition print
Limited edition print
Limited edition print
Promotional site
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