Gogo In-flight Internet Campaign
The personal productivity benefits of in-flight Internet had become well-understood and the market was beginning to saturate. This campaign built a new market segment by repositioning in-flight Internet as a tool to help charter operators increase revenue and gain a competitive advantage. By creating push-pull demand, the campaign redefined expectations and caused passengers to specifically seek charter operators and aircraft that offered in-flight Internet. In a matter of months, in-flight Internet sales increased dramatically and demand for aircraft without Internet dropped precipitously.
Print Ad
Print Ad
Digital Banner Ad
Video: Customer Interview – Avjet
Video: The Gogo Biz Effect
Campaign Microsite
Collateral
Mobile App: Gogo Biz Finder
Microsite: Resource Site for Charter Operators
Digital Banner Ad
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